CONCEPT DEVELOPMENT

How many times have you had a great idea but didn't know what to do next?

MickMedia routinely is asked to help evaluate early-stage business concepts. We have assisted dozens of entrepreneurs and existing businesses who are uncertain of the viability of their new ideas.

The process begins with a classic "devil's advocate" review of the concept, not only to test the basic soundness of the idea, but to evaluate both the conviction and passion of its author. We firmly believe that without passion an idea will wither on the vine, regardless of how good it is.

Passing preliminary review, MickMedia will undertake market research to evaluate and understand the market. Passing this test, we then begin the collaborative process of attempting to articulate the vision on paper and develop a self-sustaining business model. If we continue to see validity to the idea, we will then outline a method to prepare for a "proof of concept," the acid test to determine whether someone will pay for the product or service. If that test is passed, we then begin further product refinement and prepare for a launch.

The process can be daunting, but MickMedia has had direct, hands-on experience of its own. Its shareholders have founded, funded, operated, and in some instances sold start-up businesses based on their own original business concepts.