CONTENT / RESEARCH

Ask anyone involved in the creative process what the most difficult part of their job is and they will tell you "content." Content is information, and it comes in many forms, but it often starts simply as text on paper - and a great deal of the time the client does not have it.

At MickMedia we confront this issue every day. If there is a delay in a project it is invariably because we are waiting for content from the client. The reality is, most clients are not equipped to produce their own content. They are not writers, they are business people. And that's where we come in.

It is not uncommon for us to begin a project with nothing more than the expression of a desire from our client. From there, we will begin the process of building. It may involve research, from extracting information from management, to talking to subject matter experts, or doing our own study in the subject.

The process can have a beneficial side effect: the information developed often uncovers issues relevant to the client's business. At times, it can result in changes in market assumptions, planning, and operations.

The following are examples of our work. Click on any image to enlarge: